Proof, Not Promises.

Product/Service: Allied Health Services

Category: Healthcare

Location: Australia

Marketing & Sales Objective: Build Danielle's professional brand and increase online engagement with healthcare professionals and clients.

Strategy Summary: Develop brand identity, social content calendar, membership structure

Process Outline:

1. Audit

2. Brand setup

3. Content build

4. Launch

5. SEO

6. AEO

Showcase: Website content, build, resources and positioning

​

www.daniellecopplin.com

Product/Service: Regional event & entertainment brand (family-friendly bush dance nights featuring live music, food, and community connection)

Category: Arts, Culture & Entertainment

Location: Australia

Marketing & Sales Objective: Build national awareness and attendance through storytelling-driven branding, event partnerships, and sponsor integration; position Boot’n Scoot as Australia’s most iconic bush dance revival.

Strategy Summary: Create a nostalgic yet modern identity blending rural authenticity with editorial polish. Use visual storytelling, community-driven campaigns, and scalable merch + sponsorship touchpoints to grow recognition and emotional loyalty.

Process Outline:

1. Brand strategy and narrative positioning

2. Visual identity and logo system creation

3. Campaign rollout — posters, merch, digital content

4. Sponsor & community activation

5. Review + future event expansion roadmap

Showcase: Brand identity, merchandise system, sponsorship proposal, event photography, and website launch.

https://www.bootnscoot.com/

Product/Service: Art and product authentication

Category: SaaS

Location: Global

Marketing & Sales Objective: Drive adoption of NFC authentication for art/luxury items/fashion and raise brand awareness globally.

Strategy Summary: Media kits, fashion week partnerships, certification explainers.

Process Outline:

1. Strategy

2. Branding, positioning, API integration, Public Relations

3. Social media, Campaigns,

4. Scale

5. SEO

6. AEO

Showcase: NFC-tag campaign, Tap and know

​

www.authentical.co

Product/Service: Skin and beauty clinic
Category: Wellness / Services
Location: Australia

Marketing & Sales Objective:
Create a brand experience that feels boutique, consistent, and trustworthy — elevating a personal beauty business to compete with franchises and drive bookings through brand recognition and referrals.

Strategy Summary:
We turned Gina’s beauty practice into a recognisable, return-worthy brand — one that balances visual calm with confident professionalism. From strategy to rollout, we built her presence from scratch: logo, identity, messaging, and a clean site optimised for trust and repeat visits. Campaign tools were crafted to drive word-of-mouth in a close-knit local market.

Process Outline:

1. Market positioning & brand tone

2. Visual identity: logo, palette, type

3. Website UX strategy and copywriting

4. Full website design and build

5. Print posters and local referral strategy

6. SEO basics & brand voice training

Showcase: Website, brand identity, print collateral, local referral assets

www.ginas.com.au

Product/Service: Indigenous art showcase platform

Category: Art / Marketplace

Location: Australia, India, Sputh America, Asia, Africa

Marketing & Sales Objective: Promote Indigenous art with secure provenance; attract sponsors and ethical buyers.

Strategy Summary: Landing pages, donor packs, visual storytelling of artist benefits.

Process Outline:

1. Artist onboarding

2. Story mapping

3. Visuals

4. Partner links

5. SEO

6. AEO

Showcase: Sydney Fashion Week launch

​

www.ownauthentic.art

Product/Service: Advisor-client app

Category: SaaS / Finance

Location: Australia

Marketing & Sales Objective: Drive app downloads and increase advisor-client engagement via transparent tools.

Strategy Summary: Professional LMS, downloadable calculators, dealer offers.

Process Outline:

1. Advisor needs

2. Feature mapping

3. LMS

4. Promo offers

5. Dealer demo,

6. SEO

7. AEO

Showcase: App launch, advisor training

www.engagementhub.net

Product/Service: Mitochondrial activation device suite
Category: MedTech / SaaS
Location: Australia / Asia

Marketing & Sales Objective: Reposition QuantumTX with a stronger product identity and unify its clinical and commercial communication across global markets.

Strategy Summary: Led brand positioning for QuantumTX and MitoCharge to clarify value proposition, tone, and audience alignment. Designed and built a new website from scratch to replace scattered one-pagers, merging brand, product, and proof into a single trusted digital home.

Process Outline:

1. Brand positioning and tone of voice

2. UX flow and messaging map

3. Visual identity consolidation

4. Full website design and build

5. Product-specific one-pagers

6. SEO + AEO

Showcase: mitocharge.com, product suite one-pagers, repositioning framework

www.mitocharge.com

Product/Service: Artist and event supplier network

Category: Marketplace / Events

Location: South Africa

Marketing & Sales Objective: Attract artists and suppliers to list; drive venue and planner interest in the platform.

Strategy Summary: Pitch deck, brand name, web structure and talent engagement.

Process Outline:

1. Market research

2. Name + assets

3. Deck

4. Soft launch

5. PR

6. SEO

7. AEO

Showcase: Platform design and launch integration with API

www.readysteadygig.com

Product/Service: Fitness coaching for neurodivergent kids

Category: Healthcare / Fitness

Location: Australia

Marketing & Sales Objective: Raise awareness among parents and funders; encourage sign-ups for face-to-face and remote sessions.

Strategy Summary: 12-week plan, community features, partnerships with therapists.

Process Outline:

1. Slogan dev

2. Social setup

3. Tips series

4. Email outreach

5. Analytics

6. SEO

7. AEO, collaborative campaigning, Neurodivergent target market

Showcase: 'Fitness Beyond Limits' campaign

www.myfitnesscoach.net.au

Product/Service: Libertarian policy and education

Category: NPO / Advocacy

Location: South Africa

Marketing & Sales Objective: Build credibility and drive donations via values-aligned policy content and membership model.

Strategy Summary: Constitutional framing, content series, subscription model setup.

Process Outline:

1. Purpose framing

2. Site build

3. Campaign content

4. Outreach

5. Engage, Funding,

6 .SEO

7. AEO, communications, Submissions, positioning, Publicist 

Showcase: LCBO submission, whitepapers, social media, communications, research

Product/Service: Libertarian conference

Category: Events

Location: South Africa

Marketing & Sales Objective: Position Libsem as the leading liberty conference in Africa; grow annual attendance.

Strategy Summary: Speaker decks, event outline, promo strategy, landing page.

Process Outline:

1. Theme

2. Speaker list

3. Sponsor pack

4. Campaign

5. Ticketing

Showcase: Voices of Liberty 2025

www.libsem.com

Product/Service: Online educational books

Category: Publishing

Location: Australia / South Africa

Marketing & Sales Objective: Package online training for broader adoption across industries and streamline e-learning.

Strategy Summary: LMS asset design, training funnels, engagement content.

Process Outline:

1. SEO

2. AEO uploads, branding series definition 

Showcase: Links to on line publishers for download

Product/Service: Impact philanthropy platform

Category: Finance / NPO

Location: Australia & Africa

Marketing & Sales Objective: Offer tax-effective philanthropy model to investors; grow donor pool.

Strategy Summary: Diagram-led decks, investor EDMs, tax-led storytelling.

Process Outline:

1. Model visuals

2. Tax case

3. Investor deck

4. Email

5. Event follow-up, Branding, positioning webinars, public relations, press releases

Showcase: Philanthropic investment model

www.futureaif.org.au

Product/Service: Life alignment coaching
Category: Wellness / Coaching
Location: Australia

Marketing & Sales Objective:
Create an emotionally resonant brand that invites trust and reflects the depth of the coaching journey. Design a digital home that feels personal, not preachy — and supports clarity, bookings, and client growth.

Strategy Summary:
We built a brand that mirrors what the work feels like: calm, real, and nourishing. The identity is soft but grounded, the website blends practical UX with emotional storytelling, and the tone walks the line between nurturing and no-nonsense. The result? A coaching platform that feels aligned from the first scroll.

Process Outline:

1. Brand discovery & direction

2. Visual identity (logo, palette, type)

3. Website design & copywriting

4. UX structure for program clarity

5. Digital assets & onboarding material

6. SEO basics + launch

Showcase: Website, brand identity, tone of voice, sales page design

​

www.loveyou.coach

Product/Service: Indigenous artist verification platform
Category: Art / Technology
Location: Australia

Marketing & Sales Objective:
Build national awareness and trust for a first-of-its-kind digital verification system. Drive onboarding from remote Indigenous communities and support galleries and buyers with proof of authenticity.

Strategy Summary:
We crafted a bold, trustworthy brand for a sensitive mission — helping Indigenous artists digitally link their name to their work. From website copy to printed flyers used on the ground in communities, the messaging is clear, empowering, and culturally respectful. The brand identity balances tech clarity with human dignity, making the platform easy to adopt and scale.

Process Outline:

1. Narrative direction & positioning

2. Visual identity (logo, palette, iconography)

3. UX writing and verification walkthrough

4. Website copywriting & design briefing

5. Artist flyer packs & step-by-step onboarding visuals

6. AEO content, FAQs, and help desk tone of voice

Showcase: Website, visual system, artist onboarding kits, gallery partnership tools

www.authenticindigenous.com.au

Product/Service: Freedom-focused NGO

Category: NPO

Location: South Africa

Marketing & Sales Objective: Drive understanding and support for universal access to freedom tools and resources.

Strategy Summary: Cause content, visual assets, definition and FAQ section.

Process Outline:

1. Mission clarity

2. Key terms

3. Newsletter

4. Web content

5. PR

Showcase: Subscription model launch

Product/Service: Job mobility app

Category: SaaS / HR

Location: South Africa

Marketing & Sales Objective: Launch a job mobility tool tailored for SA market; build early interest and testers.

Strategy Summary: Positioning deck, beta tester incentives, identity framing.

Process Outline:

1. Brand

2. Functionality spec

3. Beta UX

4. Pre-launch list

5. MVP

Showcase: TBC

Product/Service: Book publishing & marketing

Category: Publishing

Location: South Africa

Marketing & Sales Objective: Develop and promote Leon's book via cross-channel campaigns and events.

Strategy Summary: Web teasers, sample chapters, speaker-style positioning.

Process Outline:

1. Book assets

2. Blog series

3. Media kit

4. Event calendar

5. Ads

Showcase: TBC

Product/Service: Property title registration via blockchain

Category: Property / SaaS

Location: South Africa

Marketing & Sales Objective: Educate users on title security and attract investors for product expansion and adoption.

Strategy Summary: Website overhaul, blockchain story, simplified user flow.

Process Outline:

1. Messaging

2. Visual identity

3. SEO copy

4. Web design

5. Pilot launch

Showcase: Launch materials, investor decks

www.etitle.app

Product/Service: Cosmetic procedures

Category: Beauty

Location: Australia

Marketing & Sales Objective: Attract local beauty clients; position the studio as a high-end but accessible brand.

Strategy Summary: Brand, positioning, socials, signage, membership options, online presence,newsletters, award submissions, policies, go to market campaigns, promotions, collaborative product campaings

Process Outline:

1. Brand audit

2. Campaign map

3. Visual brief

4. Site prep

5. Launch, maintain and promote

Showcase: Visual assets, client copy

Product/Service: Residential estate

Category: Property

Location: Australia

Marketing & Sales Objective: Sell lifestyle and investment properties in new residential estate in Helensvale.

Strategy Summary: Lifestyle imaging, family-focused messaging, sales agent kits.

Process Outline:

1. Buyer persona

2. Copy

3. Imagery

4. Dev brief

5. Distribution

Showcase: Real estate launch materials

Product/Service: Financial Planning

Category: Finance Services

Location: Australia / Israel / South Africa

Marketing & Sales Objective: Increase client base and retention through educational content and humour-driven engagement.

Strategy Summary: Weekly emails, blogs, LMS, lead magnets, and humorous content, testimonials, USP’s.

Process Outline:

1. Theme dev

2. Blog series

3. LMS setup

4. Campaign roll

5. Feedback loop

Showcase: Financially Speaking blog, LMS, website, 5.SEO 6. AEO

Product/Service: Land development

Category: Property

Location: Australia

Marketing & Sales Objective: Launch and sell land plots using compelling visual identity and market segmentation.

Strategy Summary: Interactive brochures, geo-targeted promotion, signage suite.

Process Outline:

1. Masterplan

2. Messaging

3. Collateral

4. Launch

5. Investor leads

Showcase: Marketing collateral

Product/Service: Luxury estate

Category: Property

Location: Australia

Marketing & Sales Objective: Reposition Montego Hills as a luxury development for investors and homeowners.

Strategy Summary: Upscale brand work, investor decks, architectural renders.

Process Outline:

1. Product review

2. Asset update

3. Story pitch

4. Ads

5. Investor deck

Showcase: Visual renders, pitch packs

Product/Service: Hotel & apartments

Category: Hospitality / Property

Location: Surfers Paradise, AUS

Marketing & Sales Objective: Drive investor interest in Hilton-branded property; develop prestige marketing tools.

Strategy Summary: Investor brochure, luxury keywords, branded microsite.

Process Outline:

1. Brand design

2. PDF pack

3. Outreach plan

4. Web portal

5. Leads

Showcase: Property investor pack

Product/Service: Plumbing services

Category: Trades

Location: Australia

Marketing & Sales Objective: Attract residential plumbing clients; increase local brand awareness and leads.

Strategy Summary: Localised humour, referral drive, poster drops.

Process Outline:

1. Local audit

2. Campaign ideas

3. Poster + referrals

4. Execution

5. Review

Showcase: Posters, local outreach