Trudi McConnell

Social media often feels like a numbers game. Many businesses chase large follower counts, believing that more followers automatically mean more customers and success. This belief leads to wasted budgets and missed opportunities. The truth is, social media success depends on how well a business aligns its goals with genuine follower engagement. This post explores four key sectors of social media marketing—See me, Believe me, Engage me, and Pay me—and explains how they relate to different...

In today’s digital world, audiences face an endless stream of content every day. This flood of posts, ads, and updates often leads to a phenomenon called post blindness , where users scroll past content without really noticing it. For brands and marketers, this creates a major challenge: how to stand out and truly connect with people. The answer lies in purposeful posting—sharing content with clear intention and meaning rather than simply aiming for volume. This post explores why quality...